A Bit About Me

First and foremost, I appreciate you taking the time to visit my site and get to know me. I am Colombian American, born in Queens, NY, and raised in sunny South Florida.

Since leaving for college, my professional focus has been marketing. In that pursuit, I quickly learned the best career path for me was specializing in a subset. The more specific the better. This leads to the main goal of my site.

For the past 5 years, I decided to specialize in search engine optimization (SEO). For those who do not know, SEO is all about optimizing a website so it ranks well on search engines like Google.

I have learned a lot in this pursuit, and I want to share that knowledge with you. Whether it’s content strategy or how I use a specific tool, I will show you the ins and outs of how I approach SEO with the hopes of helping you grow your career and/or grow your business.

Besides SEO, I enjoy spending my time at the beach playing volleyball, going to the gym, and bothering my dog, Arya. It is all about the simple things in life.